The Moment It Clicks Photography Secrets from One

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of...read more

Average Customer Rating

   4.2 out of 5
Bookmark and Share

Product Features

  • Goes beyond basics to teach photographers how to conquer the challenges posed by black-and-white photography
  • Appeals to professionals and serious amateurs who are interested in exploring creative black-and-white imagery
  • Presents photography fundamentals and shows how black and white requires some of the rules to be bent
  • Encourages creative thinking and confidence
  • Lavishly illustrated with Harold Davis's outstanding monochromatic photos

Product Description

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

....read more

Bestselling Products on Amazon

Canon EOS Rebel T6 Digital SLR Camera with 18-55mm EF-S f/3.5-5.6 IS II Lens + 58mm Wide Angle Lens + 2x Telephoto Lens + Flash + 48GB SD Memory Card + UV Filter Kit + Tripod + Full Accessory Bundle
Canon EOS Rebel T6 DSLR Camera Bundle with Canon EF-S 18-55mm f/3.5-5.6 IS II Lens + 2pc SanDisk 32GB Memory Cards + Accessory Kit
Canon EOS Rebel T6 DSLR Camera Kit, EF-S 18-55mm IS II Lens, EF 75-300mm III Lens, Polaroid Wide Angle, Telephoto Lens, 64GB and Accessory Bundle
Canon T6i EOS Rebel DSLR Camera w/ EF-S 18-55mm & 75-300mm III Lens Kit + Accessory Bundle 64GB SDXC Memory + SLR Photo Bag + Wide Angle Lens + 2x Telephoto Lens + Flash + Remote + Tripod & More
Canon T6 Digital Rebel SLR Camera Kit with EF-S 18-55mm f/3.5-5.6 IS II Lens, 64GB Memory Card, Camera Bag and Premium Accessory Bundle
Canon EOS Rebel T6 DSLR Camera w/ 18-55mm & EF 75-300mm Lenses & Zoom TTL Flash Gun & 48GB Supreme Bundle
Canon T6 EOS Rebel DSLR Camera with EF-S 18-55mm f/3.5-5.6 IS II and EF 75-300mm f/4-5.6 III Lens and Two (2) 64GB Memory Cards Plus Triple Battery Accessory Bundle
Canon EOS Rebel T6 DSLR Camera Bundle with Canon EF-S 18-55mm f/3.5-5.6 IS II Lens + Canon EF 75-300mm f/4-5.6 III Lens + 2pc SanDisk 32GB Memory Cards + Accessory Kit
Nikon D5600 24.2 MP DSLR Camera AF-P DX 18-55mm and 70-300mm NIKKOR Zoom Lens Kit and Accessory Bundle
Nikon D3400 DSLR Camera + AF-P DX 18-55mm +70-300mm NIKKOR Zoom Lens Bundle Kit

Prices are accurate as of February 18, 2018 8:36 am. Product prices and available are subject to change. Any price and availablility information displayed on Amazon.com at the time of purchase will apply to the purchase of any products.

Certain content that appears on this site comes from Amazon Services LLC. This content is provided 'AS IS' and is subject to change or removal at any time.

Product Details?

Product Accessories

The Hot Shoe Diaries: Big Light from Small Flashes

The Digital Photography Book, Volume 2

Have A Question?

Are you looking for something but can not find it, or have a question for us? We would love to help you. Just fill out the form below and we will get back to you as soon as possible.